In public opinion the issue of whale hunting is now often connected to the images of suffering – all thanks to a ‘mindbomb’. The Greenpeace activists were able to take heartbreaking pictures of suffering animals which were then circulated to journalists and the world’s press. These ships were not there to stop the slaughter of the whales but to record it. He understood that once seen, a striking image cannot be unseen and so sent expensive ships with photographers to follow whale trawlers. The founder of Greenpeace coined the idiom ‘mindbombs’. There is always some kind of feeling that the meme directs you towards – like disgust or happiness. What distinguishes memes from other forms of image-based artefacts is the strong emotion embedded in them. They are used to express surprise, disappointment, excitement, skepticism. Think about ‘grumpy cat’ or ‘Keanu Reeves’ memes. Nowadays, people use memes to communicate on all topics. That is its real superpower: visibility, transmission and mental application and thought. To comprehend why it is supposed to be funny, a meme requires thought. But memes are not just simple visual gags – they always have a hidden joke. We see and understand images much faster than text and we respond faster to them. Once invented, memes spread across the internet on 4Chan, 9GAG and social media and are used to express thoughts on personal life, Kim Kardashian, fashion, politics and gender roles – pretty much everything. So why are they so popular? Do memes change the way we communicate and think? So what’s their superpower? We need the entertainment.’ Memes mock their message and their format at the same time. For example, think about a demotivator that mocks a motivational poster and says ‘Never give up! Never stop trying to exceed your limits. What you call love was invented by guys like me to sell nylonsįinding their origins in the likes of puns and cartoons, internet slang and geek forums, memes are sarcastic and have the ability to turn a message on its head.Watching the world go by - Ethnographic research.Voting to the beat - Why rap matters in politics.Turning the world pink - Monetising media content.Trash or treasure? Innovation and creativity in Media Production.Radio news - The art of the written spoken word.Public service internet - Could the BBC create an alternative to YouTube?.Peas in a podcast - Radio and the rise of the podcast.Panic on the streets of London - News values and moral panic.Numbers and feelings - Qualitative versus quantitative research.My phone my choice - Should there be any limits to free speech.Modern mining - Datafication and the rise of information gathering.Mirror Mirror on the wall - What is the future for us all?.Love in a hot climate - Fashion media and sustainability.Let's get together - Focus group research.Knowing meme knowing you - How memes influence our society. How do you like your eggs in the morning? - Research methodologies.Hillside murder - Critical analysis in Research.Facial disfigurement and the representation of evil.Enough is enough - Sampling in research.Acid attacks and the damage of media representation.Extended Project Qualification (EPQ) support.
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